Sergio Ibáñez-Sánchez

Associate Professor of Marketing

Universidad de Zaragoza

Spain

Research Interests

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About

Sergio Ibáñez-Sánchez is an Associate Professor of Marketing at Universidad de Zaragoza, Spain. His research focuses on the dynamics of influencer-brand collaborations, augmented reality in social media, and the emotional impacts of virtual reality experiences. He has published recent articles analyzing user engagement on platforms like Instagram, exploring how emerging technologies shape consumer interactions and responses.

Articles (5)

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Collaborators (1)

Carlos Orús

Full Professor

Universidad de Zaragoza

SPAIN

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Sergio Ibáñez-Sánchez

Research Interests

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About

Articles (5)

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media

Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement

Be creative, my friend! Engaging users on Instagram by promoting positive emotions

Followers’ reactions to influencers’ Instagram posts

Collaborators (1)

Carlos Orús

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