Serwaa Karikari

About

Serwaa Karikari is an Assistant Professor of Practice at Johns Hopkins University in the United States. Her research interests focus on consumer behavior and marketing strategies, as highlighted in her recent articles, including "Marketing the 'faast' way: the corn dough revolution" and "The Three Musketeers? The Roles of Authenticity, Justice, and Empathy in Consumer Responses to Brand-Issue Incongruence." Through her work, she explores the dynamics of brand-consumer relationships and the implications for marketing practices.