Sharon Ng

About

Sharon Ng is an Associate Professor and Head of Division at Nanyang Technological University in Singapore. Her research interests encompass various areas, including the facilitating effect of physiological self-tracking on organ donation, the impact of regulatory focus on the evaluation of temporally framed attributes, and the relationship between a firm’s market power and the perceived fairness of price increases. Through her work, she contributes valuable insights into consumer behavior and decision-making processes.