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Siti Hasnah Hassan

Associate Professor Dr

Universiti Sains Malaysia (USM)

Malaysia

Research Interests

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Articles (7)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Collaborators (3)

Anis ur Rehman

Associate Professor

university of ha’il

SAUDI ARABIA

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Rajat Kumar Behera

Associate Professor

KIIT University

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Nabil Al-kumaim

Assistant Professor

Universiti Teknologi Malaysia

MALAYSIA

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Siti Hasnah Hassan

Research Interests

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Articles (7)

Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users

Trans-Parasocial Relation Dynamics: Decoding the Effectiveness of Influencer Streamers Versus Celebrity Streamers in Live Streaming Commerce

Optimizing digital menu experiences to foster restaurant loyalty: The moderating role of system satisfaction

Exploring Generative AI Usage Patterns in Universities: Analysis and Guidelines for Sustainable Practices

Spur of the moment: the unintended consequences of excessive food purchases and food waste during Ramadan

The Influence of Team Social Responsibility in the Attitudinal Loyalty of Football Fans: The Mediating Role of Team Identity and Team Trust

Mapping the literature on Gen Z purchasing behavior: A bibliometric analysis using VOSviewer

Collaborators (3)

Anis ur Rehman

Rajat Kumar Behera

Nabil Al-kumaim

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