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Sitong Guo

Assistant Professor

University of Kentucky

United States

Research Interests

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Professors in United States

Articles (10)

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

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2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (4)

Kelsey Slater

Assistant Professor

University of Nebraska - Lincoln

UNITED STATES

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Qingru Xu

University of Kentucky

UNITED STATES

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Jason Stamm

Assistant Professor

University of Nebraska - Lincoln

UNITED STATES

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Joshua Jackson

Assistant Professor of Sport Communication

Louisiana State University

UNITED STATES

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Sitong Guo

Research Interests

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Articles (10)

Contributions and future directions in African sports media scholarship: a scoping review

Mapping East Asian Sport Scholarship: A Review of Communication and Sociology of Sport Literature, 2000–2024

Growing yourself as a first-generation American football fan in China: a consumer socialization perspective

Digital selves: A cross-cultural examination of athlete social media self-presentation during the 2020 Tokyo Olympics

“Doing What’s Best for Me”: A Cultural Values Comparison of Social Media Responses to Kyrie Irving’s COVID-19 Vaccination Status

Home Nation First, but to What Degree?: Nationalism in Chinese Central Television’s Broadcasts of the 2018 Winter Olympics

#Selfies With a Mask On: Comparing Self-Presentation of Athletes From the U.S. and China in the 2020 Tokyo Olympics

Nationalized Vantage Points: News Media Ecology Structures Within the U.S. and Chinese Coverage of the 2022 Beijing Winter Olympic Games

Sport Fan Motivation: A Comparison of Local, Nonlocal, and Distant National Basketball Association Fans in the United States and China

The Tweet Heard Round the World: Daryl Morey, the NBA, China, and Attribution of Responsibility

Collaborators (4)

Kelsey Slater

Qingru Xu

Jason Stamm

Joshua Jackson

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