Sonja Prokopec
Professor
ESSEC Business School
FranceResearch Interests
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About
Sonja Prokopec is a Professor at ESSEC Business School in France. Her research primarily focuses on market dynamics, brand strategy, and ethical considerations, as evidenced by her recent articles. Notable works include "Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions" and "The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics." Additionally, she explores behavioral aspects in her publication "Do versus Don't: The Impact of Framing on Goal-Level Setting."
Articles (3)
Year:
2025
Year:
2024
Year:
2021
Collaborators (2)
Bram Van den Bergh
-
NETHERLANDS
Delphine Dion
Professeur
ESSEC Business School
FRANCE
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