Soumaya Cheikhrouhou
Associate Professor. Chair of MARS (Le groupe de recherche en marketing sensoriel)
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Soumaya Cheikhrouhou is an Associate Professor at Université de Sherbrooke École de Gestion in Canada. She serves as the Chair of MARS, the sensory marketing research group. Her research areas include emotional attachment to sports team brands and customer experience measurement in hospitality collaborative consumption contexts.
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