Spencer Ross
Associate Professor of Marketing
United StatesResearch Interests
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About
Spencer Ross is an Associate Professor of Marketing at the University of Massachusetts Lowell in the United States. His research areas include the influence of social media interactions on consumer-brand evaluations and the implications of digital financial platforms on consumer well-being. His recent publications reflect a focus on value co-creation and the evolving dynamics of financial ecosystems.
Articles (2)
Year:
2024
Year:
2022
Collaborators (7)
Samuelson Appau
Assistant Professor
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Pia A. Albinsson
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Adrienne F. Muldrow
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Michelle F. Weinberger
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Jenna Drenten
Associate Professor of Marketing
Loyola University Chicago
LAGNAJITA CHATTERJEE
Assistant Professor
Worcester State University
Akon Ekpo
Assistant Professor
Loyola University Chicago
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