Steffen Jahn

About

Steffen Jahn is an Interim Professor at Martin Luther University Halle-Wittenberg, Germany. His research primarily focuses on consumer behavior related to food products, with recent articles investigating substitution patterns for plant-based meat alternatives, consumer responses to misleading food labeling, and the sales effects of pop-up stores. Through his work, he aims to enhance understanding of market dynamics and consumer decision-making processes.