Steven Holiday

Assistant Professor

The University of Alabama

United States

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About

Dr. Steven Holiday is an Assistant Professor at the University of Alabama. His research focuses on social media data mining, advertising strategies, and the psychology of consumer behavior. Recent articles explore themes such as shame resilience, biometric tools in advertising, and the impact of influencer marketing. His work contributes to the understanding of communication practices across digital platforms and cultural contexts.

Articles (14)

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2025

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UNITED STATES

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Haseon Park

The University of Alabama

UNITED STATES

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Nancy H. Brinson

The University of Alabama

UNITED STATES

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Steven Holiday

Research Interests

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Articles (14)

Social Media Data Mining in Public Relations Research

Belonging, Affirmation, Safety, and Efficacy (BASE): An Integrative Model for Shame Resilience, Social Support, and Humor in r/hemorrhoid

Biometric Tools in a Computational Advertising Context: An Overview of Use and Application

Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns

Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement

How is automated and self-driving vehicle technology presented in the news media?

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Shared and Distinct Selfie Motivations between China and the U.S. and the Distinguishing Influence of Nationality and Cultural Dimensions

Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda

Sharenting and the extended self: self-representation in parents’ Instagram presentations of their children

The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising

The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases

Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion

How they got to Sesame Street: Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

Collaborators (8)

Rebecca Katherine Britt

Matthew Hudnall

Jameson Hayes

Yuanwei Lyu

Somayeh Bakhtiari Ramezani

Steven Jones

Haseon Park

Nancy H. Brinson

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