Su Lin Yeo
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Associate Professor of Communication Management (Practice)
SingaporeResearch Interests
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About
Su Lin Yeo is an Associate Professor of Communication Management (Practice) at Singapore Management University. Her research areas include public sentiments related to palliative care, the impact of moral ethics on consumer behaviors, and the influence of news media on public trust. She has contributed to numerous studies examining the effects of public health communication and social media emotions in various contexts, particularly in Singapore and cross-cultural settings.
Recent Grants
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Mapping the image reinvention model on management’s efforts in crisis recovery
Open Date: 2015-08-01
Close Date: 2017-07-01
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Attribution of Corporate Crisis and Boycott Intentions: The Impact of Moral Foundations and Anti-Corporate Sentiment
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Crisis Aftermath: Image Reinvention in Restoring Reputation and Rebuilding Trust in Stakeholders
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Effects of Individual's Social Psychological Orientation and Positioning of Televised Health Message on Viewer's Food Consumption Behaviours
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The Effectiveness of Health Messages in Countering Advertising of Unhealthy Food on Television: The Role of Regulatory Fit
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Articles (5)
Year:
2023
Year:
2022
Year:
2021
Year:
2020
Year:
2020
Collaborators (1)
Soojin Kim
University of Sydney
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