Launch week offerEnds in00h00m00s

annual Promonthly Pro

Suha Salem

Senior Lecturer in Digital Marketing

University of East London - Stratford Campus

United Kingdom

Research Interests

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Explore related searches

Professors in United Kingdom Professors in Marketing Marketing professors in United Kingdom

About

Suha Salem is a Lecturer in Digital Marketing at the University of East London - University Square Stratford Campus. Based in the UK, her research areas include omnichannel retailing, customer engagement in the fashion sector, and the impact of social media on sustainable fashion. Her recent articles examine various aspects of consumer behavior, including brand equity, fashion e-commerce, and strategies for fostering employee well-being during the COVID-19 pandemic.

Articles (10)

Year:

2025

Year:

2024

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Ibrahim Al-Jubari

Lecturer

Brunel University London

UNITED KINGDOM

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Suha Salem

Research Interests

Make your next move.

Explore related searches

About

Articles (10)

Ethics, Brands and Sustainable Consumption

Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity

Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

Employee Well-Being During COVID-19 Pandemic: The Role of Adaptability, Work-Family Conflict, and Organizational Response

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

What drives Malaysian online fashion shopping? The mediating role of perceived value

The anatomy of non-Muslim consumers’ halal fashion buying behaviour: a quantitative approach

Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion

Collaborators (1)

Ibrahim Al-Jubari

Make your next move.