Sungkyung Kim

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Lecturer

University of Stirling

United Kingdom

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About

Sungkyung Kim is a lecturer at the University of Stirling, UK. His research interests encompass the intersections of sports management and communication, with a focus on topics such as athlete experiences, sport behaviour intentions, and public relations in sport-event management. Recent publications include studies on the impact of communication strategies in mega sport events and the evolving dynamics between traditional and e-sport fandom.

Recent Grants

Grant: Close

Developing Strategies for Enhancing International Sport Competence for the Korean Sport & Olympic Committee

Open Date: 2024-08-01

Close Date: 2025-07-01

Articles (10)

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2025

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2025

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2025

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2025

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2025

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2024

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2024

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2023

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2022

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2022

Collaborators (1)

Argyro Elisavet Manoli

Loughborough University

UNITED KINGDOM

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Sungkyung Kim

Research Interests

Explore related searches

Contact this professor

About

Recent Grants

Articles (10)

Connecting the worlds of sailing and e-sailing: the structural relationships among gaming experience, psychological variables and sport behaviour intentions

Sprinting to success?: F1 fans’ excitement towards change in sport competition formats

A Psycho-Educational Curriculum Package for Sports Career Transition Practitioners: A Pilot Intervention Case Study

Exploring athletes’ experiences and perspectives on an educational program for athletes in the Pacific Islands

Does Communication Matter in Relationships? The Association Between Relationship-Cultivation Strategies and Government–Public Relationships in Sport-Event Management

Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming

The effect of government-public relationships on residents’ support in mega sport events: a moderating effect of government crisis response

Government-public relationships in the context of mega sport events: conceptualisation and scale development

Public relations: the missing element in the eSport governance

From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions

Collaborators (1)

Argyro Elisavet Manoli

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