Sussie Morrish
Professor
University of Canterbury
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Professor Sussie Morrish is a faculty member at the University of Canterbury, New Zealand. Her research primarily focuses on entrepreneurial marketing, entrepreneurial decision-making in post-disaster scenarios, and consumer behavior in the wine industry, with a particular emphasis on young Chinese consumers. Through her recent publications, she examines the intersection of internationalization and entrepreneurship within the context of marketing strategies.
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Lígia Pinto
University of Minho
PORTUGAL
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