Suvi Nenonen

Professor

Stockholm School of Economics

Sweden

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Articles (10)

Year:

2022

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2022

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2022

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2022

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2022

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2022

Year:

2021

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2021

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2021

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2021

Collaborators (3)

Varqa Shamsi Bahar

Lecturer in Digital Marketing

Newcastle University

UNITED KINGDOM

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Hans Kjellberg

Professor

Stockholm School of Economics

SWEDEN

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Kaisa Koskela-Huotari

Assistant Professor

Stockholm School of Economics

SWEDEN

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Suvi Nenonen

Research Interests

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Articles (10)

On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers

Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality

Challenges in co-creating solution value during utilization phase: Insights from three failed projects

Emergence in marketing: an institutional and ecosystem framework

Resurrecting marketing: Focus on the phenomena!

Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability

From channel integration to platform integration: Capabilities required in hospitality

Market-shaping: navigating multiple theoretical perspectives

Managerial levers of market-shaping strategies: An abductive inquiry

Emergence and phase transitions in service ecosystems

Collaborators (3)

Varqa Shamsi Bahar

Hans Kjellberg

Kaisa Koskela-Huotari

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