Sven Heidenreich

Saarland University

Germany

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Articles (10)

Year:

2025

Year:

2025

Year:

2024

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2023

Year:

2023

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2022

Year:

2022

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2022

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2021

Year:

2021

Collaborators (3)

Slawka Jordanow

Saarland University

GERMANY

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Elena Freisinger

Assistant Professor

Ilmenau University of Technology

GERMANY

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Marius Claudy

Associate Professor

Dublin City University

IRELAND

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Sven Heidenreich

Research Interests

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Contact this professor

Articles (10)

Measuring Lead Userness: Development and Validation of a Hierarchical Scale

Shades of green deception—An empirical examination into the consequences of greenwashing of innovations

Together forever? How customer co‐creation affects the adoption of digital service innovations over time

Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success

I am. Therefore, I will? Predicting customers' willingness to co-create using five-factor theory

The dark side of business model innovation: An empirical investigation into the evolvement of customer resistance and the effectiveness of potential countermeasures

Is New Always Better? How Business Model Innovation Affects Consumers’ Adoption Behavior

Innovate or game over? Examining effects of product innovativeness on video game success

The role of brand in overcoming consumer resistance to autonomous vehicles

Business Model Innovation Through the Lens of Time: An Empirical Study of Performance Implications Across Venture Life Cycles

Collaborators (3)

Slawka Jordanow

Elena Freisinger

Marius Claudy

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