Tamara Chock

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Associate Professor

United States

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About

Tamara Chock is an Associate Professor at Syracuse University SI Newhouse School of Public Communications in the United States. Her research areas encompass augmented reality, influencer marketing, and immersive storytelling, with a focus on technology acceptance and consumer perceptions. Recent publications examine cultural differences in technology use, the impact of virtual influencers, and the effective communication of public health risks.

Recent Grants

Grant: Close

Using Virtual Reality to Examine Stereotypes and Cognitive Biases

Open Date: 2018-09-01

Close Date: 2021-12-01

Articles (8)

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2025

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2024

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2024

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2024

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2024

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2020

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2020

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2020

Collaborators (2)

Se Jung Kim

Assistant Professor

SUNY Polytechnic Institute

UNITED STATES

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Mincheol Shin

Tilburg University

NETHERLANDS

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Tamara Chock

Research Interests

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About

Recent Grants

Articles (8)

Cultural Differences in the Use of Augmented Reality Smart Glasses (ARSGs) Between the U.S. and South Korea: Privacy Concerns and the Technology Acceptance Model

Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

Immersive Storytelling as a Technology, a Practice, and an Experience

Understanding Expressions of Self-Determination Theory in the Evaluation of IDEA-Themed VR Storytelling

Understanding in Virtual Reality: Cognitive Empathy and Effort in Processing IDEA-Themed VR Stories

Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception

From Risk Butterflies to Citizens Engaged in Risk Prevention in the Zika Virus Crisis: Focusing on Personal, Societal and Global Risk Perceptions

U. S audiences' perceptions of Covid-19 and conservative news frames

Collaborators (2)

Se Jung Kim

Mincheol Shin

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