Tammo Straatmann

In this scoping essay, we discuss the potential for generative artificial intelligence (GAI) to shape the work of organizational change, development, or strategy implementation professionals. Using a case example of a culture change initiative, we illustrate how practitioners can benefit from using GAI tools to augment relevant change activities in planning initiative content and roll-out, mobilizing stakeholders, and monitoring initiative progress. We conclude with a reflection on the limitations of GAI systems and outline directions for future research related to (1) stakeholder responses to GAI, (2) GAI impact on the nature of change work, and (3) GAI value creation for change work and unintended consequences of GAI use.