Theofilos Tzanidis

Senior Lecturer ion Digital Marketing

University of the West of Scotland

United Kingdom

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About

Theofilos Tzanidis is a Senior Lecturer in Digital Marketing at the University of the West of Scotland, UK. His research areas encompass growth hacking strategies, B2B green marketing for European firms, and the role of Chief Digital Officers in fostering organizational creativity towards digitalization. He is also focused on the implications of individual creativity in the context of digital humanism.

Articles (4)

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Collaborators (1)

Domitilla MAGNI

Professore Associato

Università degli Studi eCampus

ITALY

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Theofilos Tzanidis

Research Interests

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Articles (4)

Growth hacking: Leveraging hyper-scalability, hyper-specialization, and human-centric strategies for competitive advantage

B2B green marketing strategies for European firms: Implications for people, planet and profit

The digital humanism era triggered by individual creativity

Chief Digital Officer and Organizational Creativity Toward Digitalization

Collaborators (1)

Domitilla MAGNI

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