Thomas Ritter
Professor of Market Strategy and Business Development
DenmarkResearch Interests
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About
Thomas Ritter is a Professor of Market Strategy and Business Development at Copenhagen Business School in Denmark. His research areas focus on industrial marketing, business models in the context of crises such as the coronavirus pandemic, and the implications of digitization for business-to-business firms. He has contributed significantly to the understanding of B2B scholarship and the future of marketing strategies in a post-COVID-19 economy.
Articles (7)
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2022
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2020
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2020
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2020
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2020
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2020
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2020
Collaborators (1)
Ad de Jong
Professor
Copenhagen Business School
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