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Thomas Whyke

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Associate Professor

University of Nottingham Ningbo China (UNNC)

China

Research Interests

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Professors in Media Studies

Recent Grants

Grant: Open

Research on the Innovative Pathways of Animation Empowered by AIGC for New Quality Productive Forces in Zhejiang's Culture and Tourism

Open Date: 2025-12-01

Close Date: 2026-12-01

Grant: Close

International Development of Ningbo Cultural and Creative Industries

Open Date: 2023-10-01

Close Date: 2026-10-01

Grant: Close

Leading World Micro Film Festival: Positioning, Development, and Promotion

Open Date: 2022-04-01

Close Date: 2023-04-01

Grant: Close

Challenges, Opportunities, and Innovations of City Image Promotional Videos in the New Era

Open Date: 2021-10-01

Close Date: 2022-10-01

Grant: Close

China Studies Research

Open Date: 2021-09-01

Close Date: 2024-09-01

Articles (20)

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2023

Collaborators (6)

Sadia Jamil

Associate Professor & Director of Research

University of Nottingham Ningbo China (UNNC)

CHINA

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Yowei Kang

Assistant Professor

Auburn University at Montgomery

UNITED STATES

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Filippo Gilardi

Head of School

University of Nottingham Ningbo China (UNNC)

CHINA

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Aiqing Wang

Senior Lecturer

University of Liverpool

UNITED KINGDOM

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Lei Hao

Assistant Professor

University of Nottingham Ningbo China (UNNC)

CHINA

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Leighton Evans

Professor

Swansea University

UNITED KINGDOM

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Thomas Whyke

Research Interests

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Recent Grants

Articles (20)

Care across spaces: Chinese displaced artefacts in the British Museum and social media platforms

Problematizing Anthropomorphism in Douyin’s Pet Video Platform Ecosystem

Mystery box fever and symbolic value in contemporary Chinese consumer society

Documentary storytelling: Crafting reality through screenwriting and fictional story devices

Scripting the past: Narration and historical re-enactment in long-form documentary – A case study of Wyatt Earp and the Cowboy War (2024)

When Motherhood Meets Social Media: Understanding China’s Childbearing Phobia Through the Social Amplification of Risk Framework

Digital desires and defiant narratives

A phenomenology study of transmedia museum storytelling and gamification through XR technologies

Can the farmers speak? The paradox of the subaltern narrative in <i>Return to Dust</i>

Dematerialization and Digital Ink-Painting Aesthetics in Contemporary Chinese Animation: Redefining the ‘National Style’ in <i>Deep Sea</i> (2023)

Cultural overflow vs. cultural export: Black Myth: Wukong and the evolution of Chinese gaming in global creative industries

The Impact of Live-Streamed Jewish Cultural Heritage Content on Cross-Cultural Competence in the U.S.

The platformization of socially constructed gender realities

The plight of women journalists: Safety risks and gender discrimination in diverse contexts

Chinese Animation: Multiplicities in Motion Edited by Daisy Yan Du, John A. Crespi and Yiman Wang. Cambridge, MA: Harvard University Asia Center, 2025. 456 pp. $29.95 (pbk). ISBN 9780674297531

Chinese Homosexuals in a Utopianised World: Active Involvement, Strategic Interactions, and Contingent Engagement with Practical Life

From live-streaming to memes

Digital Vigilantism and Chinese Digital Feminisms: The Shi Hang Case and the Double-Edged Sword of Online Justice-Seeking

Substantiating vulnerability in As bestas (2022): a political neo-noir encounter between insiders and outsiders in rural Spain

The interplay between digital platforms and user-generated content in reinterpreting and recreating mythological narratives with traditional Chinese cultural elements: the animated series Yao-Chinese Folktales

Collaborators (6)

Sadia Jamil

Yowei Kang

Filippo Gilardi

Aiqing Wang

Lei Hao

Leighton Evans

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