Timo Mandler

Associate Professor

TBS Business School

France

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Articles (5)

Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects

Year:

2023

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Year:

2023

What Drives Royalty Rates in International Franchising?

Year:

2023

Consumer animosity: the mitigating effect of perceived brand globalness

Year:

2023

Three decades of research on loyalty programs: A literature review and future research agenda

Year:

2021

Collaborators (1)

Fabian Bartsch

Associate Professor

Montpellier Business School

FRANCE

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