Ulyana Shynkarenko

This article analyzes the current state of development of barrier-free tourism in the Zhytomyr region, as well as presents a guided tour for blind people. The study clarified the stages of evolution of the concept of «inclusive tourism» and its interpretation by both Ukrainian and foreign scientists, as well as its own definition of this area. The main difference was due to the variety of terms that can be used to describe tourism for people with disabilities. For Ukraine, the most appropriate option is the word «barrier-free», which, unlike «affordable tourism», has no other interpretation. An important aspect when creating a tourist route is to first choose the direction in which the main attention will be paid when including services in the tourist product. According to the fact that in Zhytomyr in 2021 it is planned to actively develop the sports industry and in general the main tourist specialization of the region is aimed at the development of active tourism. It was sports disability tourism that was taken as the basis among other types. This route is the first in the region, due to the fact that it combines not an ordinary walking tour, but a modified one, which first includes passing a quest-walk for the blind using a smartphone, and then playing various sports. Due to the various services included in the tour, for those who use it, it can serve as a means of rehabilitation through socialization and organized active leisure. Within the Zhytomyr region and the city of Zhytomyr there is a great opportunity to develop this area and attract people with limited mobility, as there are many natural and historical and cultural monuments that can be included in the routes. The main importance of this topic and the development of a tourist route for the blind is that people with disabilities will be able to find like-minded people during the tour and the need to create an environment accessible to all citizens, including people with various disabilities. So, now an important point is the socialization of people with disabilities in the tourist environment.