Vanesa Saiz Echezarreta

This article delves into the established concept of news deserts within the broader field of Communication Geography, aiming to propose a comprehensive methodological framework for exploring the absence of local media. This approach considers crucial variables including geography, demography, public services, and infrastructure, all contributing to the configuration of the media landscape. By focusing on the depopulated region of Castile-La Mancha in Spain, we examine the relationship between the presence (or lack) of media outlets and factors such as population density, average per capita income, business activity, public service availability, accessibility, and other pertinent elements. Our analysis reveals that the media structure mirrors demographic and concentration patterns, primarily favoring central areas while leaving peripheral areas virtually isolated. This is despite the fact that the majority of the region has public services such as libraries, health centers, and telecommunications infrastructure. Income and business activity do not seem to correlate with a greater media presence. These findings underscore the necessity for sub-national studies with a specific focus on rural environments, accounting for territorial diversity, in order to better understand what occurs happens in areas considered to be news deserts.