Vanessa P. G. Bretas

About

Vanessa P. G. Bretas is an Assistant Professor in Management at Ollscoil na Gaillimhe – University of Galway, Ireland. Her research areas include international business dynamics, particularly focusing on franchise governance, foreign direct investment attractiveness, and the implications of technology on human-machine interactions. She has contributed to various scholarly articles that explore critical support networks for business scaling, predictors of market trends, and crisis management within the franchising sector.