Vasilica Maria Margalina

About

Vasilica Maria Margalina is a Lecturer and Researcher at CESINE Centro Universitario in Spain. Her research interests include the application of PLS-SEM in neuromarketing and consumer behavior, particularly in the context of online shopping intentions within the fashion sector in Ecuador and Peru. She has contributed to recent articles exploring topics such as the impact of green marketing on consumer attitudes and the role of innovation in marketing for manufacturing companies.