Vasilios Theoharakis

Professor in Strategic Marketing

Cranfield University

United Kingdom

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Articles (8)

Year:

2024

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Collaborators (4)

Marian Jones

Professor of International Enterprise

The University of Sheffield Management School

UNITED KINGDOM

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Georgios Batsakis

Associate Professor

Brunel University London

UNITED KINGDOM

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Sumon K. Bhaumik

UNITED KINGDOM

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Nikolaos Mylonopoulos

Associate Professor of Digital Business

The American College of Greece

GREECE

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Vasilios Theoharakis

Research Interests

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Contact this professor

Articles (8)

Dynamic strategic marketing planning: The paradox of concurrently reconfiguring and implementing strategic marketing planning

Work engagement and the impact of a social identity crafting approach to leadership: a case from Africa’s air transport industry

Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance

Digital sales channels and the relationship between product and international diversification: Evidence from going digital retail MNEs

Analysing the Macrostructure of Spoken Strategic Communication: An Application of Argumentation Analysis on High‐Technology Newly Public Firms’ Earnings Conference Calls

Are you keeping your Facebook passions and habit under control? A dual-system perspective on Facebook addiction-like symptoms

Motivations and passions in m-Facebook use

Green business strategy and export performance

Collaborators (4)

Marian Jones

Georgios Batsakis

Sumon K. Bhaumik

Nikolaos Mylonopoulos

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