Víctor José Cerro Rodríguez
Profesor acreditado contratado Doctor
Universidad Rey Juan Carlos
SpainResearch Interests
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About
Víctor José Cerro Rodríguez is an accredited Professor at Universidad Rey Juan Carlos, Spain. His research focuses on consumer neuroscience, particularly in the areas of branding and packaging. His recent articles explore the intersection of neuromarketing and marketing research methodology, contributing significantly to the understanding of consumer behavior.
Articles (3)
Year:
2023
Year:
2022
Year:
2022
Collaborators (1)
Arta Antonovica
Associate Professor
Universidad Rey Juan Carlos
SPAIN
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