Virginia Harrison

Assistant Professor

Clemson University

United States

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About

Virginia Harrison is an Assistant Professor at Clemson University, USA. Her research focuses on communication theory, athlete activism, and the impact of corporate social responsibility in sports. Recent articles explore themes such as social media advocacy, stakeholder relationships in university social responsibility campaigns, and polarized reactions to sustainability communication in sports. Through her work, she investigates the intersection of nonprofit actions, values, and fan perceptions.

Articles (10)

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

Year:

2022

Collaborators (1)

Christen Buckley

University of Florida

UNITED STATES

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Virginia Harrison

Research Interests

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Articles (10)

Promoting Integrity in the Face of Disruption: A Case for Expanding Communication Theory

Perceptions of Athlete Activism and Contentious Issues: Parasocial Relationships, Involvement, and Athlete-Cause Fit as Motivation for Cause Support

Understanding Polarized Reactions to Sport CSR and Sustainability Communication on Social Media Through Dialogic Openness

The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships

“Save Our Spikes”: Social Media Advocacy and Fan Reaction to the End of Minor League Baseball

Why Relationships Fail: Donor Insights on Defining and Understanding Successes and Failures in Nonprofit Stewardship

“A Manifestation of Their City as a God”: Gritty Memes, the 2020 U.S. Presidential Election, and Online Representations of Home

The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship

Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions

The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions

Collaborators (1)

Christen Buckley

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