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Voon-Hsien Lee

Assistant Professor

Universiti Tunku Abdul Rahman (UTAR)

Malaysia

Research Interests

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Articles (20)

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2026

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2023

Collaborators (2)

Mohammad Iranmanesh

Professor

Edith Cowan University

AUSTRALIA

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Kay Hooi Keoy

Associate Professor / Dean

UCSI University

MALAYSIA

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ApplyKite TwinLearns as you apply

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Voon-Hsien Lee

Research Interests

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Articles (20)

Generative AI Enhancing Creativity in Eco-Friendly Marketing

Data governance and industry 4.0 for optimizing supply chain resilience

Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products

Data-driven supply chain and artificial intelligence: manufacturing sustainability

Bullying an AI? Misbehavior toward an AI moral patient in interactive marketing

Leveraging big data analytics and supply chain mapping for sustainable competitive performance

Augmented Reality in E-Tailing: Unveiling the Determinants of Consumers’ Urge to Impulse Purchase

Blockchains and Digital Wallets

Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance

How does information technology capabilities affect business sustainability? The roles of ambidextrous innovation and data‐driven culture

Enhancing organizational citizenship behaviour: role of collectivism in soft total quality management

Understanding the opposing forces of continuance intention: a hybrid SEM-ANN approach

Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets

Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)

The Metaverse in Engineering Management: Overview, Opportunities, Challenges, and Future Research Agenda

The future is now but is it here to stay? Employees’ perspective on working from home

Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis

A Multi-Dimensional Nomological Network of Mobile Payment Continuance

Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?

An SEM-ANN analysis of the impacts of Blockchain on competitive advantage

Collaborators (2)

Mohammad Iranmanesh

Kay Hooi Keoy

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