Walter Wymer
Professor of Marketing
University of Lethbridge
Research Interests
Explore related searches
Contact this professor
About
Walter Wymer is a Professor of Marketing at the University of Lethbridge in Canada. His research focuses on areas such as volunteer retention, philanthropy, charity fundraising, and social marketing. Recent articles by Professor Wymer explore the influence of brand strength on volunteer support intentions, the mechanisms to encourage charitable giving among younger generations, and the role of marketing in achieving the United Nations' Sustainable Development Goals.
Articles (13)
Collaborators (4)
Silke Boenigk
Prof. Dr.
Universität Hamburg
GERMANY
Walesska Schlesinger
Professor
University of Valencia
SPAIN
Amparo Cervera-Taulet
University of Valencia
SPAIN
Ljiljana Najev Čačija
-
CROATIA
How do I reach out?
Sign in for free to see their profile details and contact information.