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Wasim Ahmad

Has grant

Associate Professor

UCSI University

Malaysia

Research Interests

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Recent Grants

Grant: Close

Does Green Blogging Hold potential to Drive Green Purchase Intentions

Open Date: 2025-05-01

Close Date: 2025-12-01

Grant: Close

Extending triple bottom line model: The role of image, satisfaction and user organization identification and customer loyalty intention

Open Date: 2022-12-01

Close Date: 2024-11-01

Articles (19)

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2026

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2023

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2023

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2023

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2023

Collaborators (3)

Noshin Fatima

Assistant Professor

UCSI University

MALAYSIA

View details

Faiza Saleem

Senior Lecturer (Finance)

Universiti Sains Malaysia (USM)

MALAYSIA

View details

Naveed R Khan

Assistant Professor

UCSI University

MALAYSIA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Wasim Ahmad

Research Interests

Make your next move.

Recent Grants

Articles (19)

From Attitude to Action: How TPB and Green Marketing Shape Cognitive and Affective Green Impulse Buying

The Nexus Between Sustainable Consumption and Virtual Storytelling: Unveiling Narrative Transportation and Natural Empathy in Buying Behavior

Digital financial literacy and quality of life: the moderating role of smartphone addiction and financial stress

Harnessing big data and artificial intelligence for sustainability: insights into social, environmental, and economic development using UTAUT model

Optimizing energy management in integrated natural gas and electricity networks: a smart energy hub approach using cloud-based DSM and game-theoretic optimization

Green Finance and Low-Carbon Transformation: The Dual Mediation of Cost Optimization and Technological Innovation under Market Demand Moderation

Green growth through green production practices: The moderating role of stringent environmental policies in G8 countries

Sustainable Consumption Behavior on Social Media: Mediating Role of User-Generated Content - A Hybrid Sem-Ann Approach

Determinants of customer switching intentions on social commerce sites: a push-pull-mooring framework

Manager’s Age, Employee Environmental Passion, and Employee Green Engagement: A Conceptual Framework

Online Impulse Purchase in Social Commerce: Roles of Social Capital and Information Overload

Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse

Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions

Competition In the Maldives' Resort Industry: Keeping Up or Falling Behind

Advancements in technology and innovation for sustainable agriculture: Understanding and mitigating greenhouse gas emissions from agricultural soils

Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores

Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic

Exploring the linkage between service quality and customer satisfaction in the Chinese air industry during the COVID-19 pandemic

Factors predicting customer satisfaction in online hotel booking using machine learning technique: evidence from developing countries

Collaborators (3)

Noshin Fatima

Faiza Saleem

Naveed R Khan

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