Wassili Lasarov
Head of Department, Assistant Professor
FranceResearch Interests
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About
Wassili Lasarov is the Head of Department and Assistant Professor at Audencia Business School in France. His research focuses on consumer behavior, sustainability, and the impact of technology on marketing practices, as reflected in his recent articles covering topics such as access-based consumption, consumer animosity, and the role of AI in scale development. He is particularly interested in the dynamics of nonverbal communication in marketing and the consequences of consumer actions during and after the COVID-19 pandemic.
Articles (10)
Year:
2025
Year:
2024
Year:
2024
Year:
2024
Year:
2024
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Collaborators (3)
Stefan Hoffmann
Professor of Marketing
Kiel University
Giampaolo Viglia
Academic, Associate Head, Associate Head (Research and Innovation)
University of Portsmouth
Jochen Wirtz
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