Weilu Zhang

About

Weilu Zhang is an Assistant Professor at the University of Kentucky, USA. His research interests encompass consumer engagement with DEI initiatives on social media, the effectiveness of AI influencer activism, and personalization strategies in social network advertising. He has also investigated the intersection of ethnicity targeting with artificial intelligence and examined gender stereotypes in health communication. Additionally, his work includes the computational analysis of public attitudes during the COVID-19 crisis and studies on the reliability of academic databases.