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Wen Lin

Assistant Professor

Zhejiang University

China

Research Interests

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Articles (13)

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2026

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2026

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

Collaborators (1)

David L. Ortega

UNITED STATES

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Wen Lin

Research Interests

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Articles (13)

Local protectionism in China’s government disclosure of food safety information

Information Framing Effects on Diet Choices Among Chinese Urban Residents

The effects of e-commerce adoption on the financial performance of agri-food enterprises in China

Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

What does it take to revolutionize Chinese diets: evidence from a choice experiment on urban Chinese consumers

Becoming Healthier without Paying More? Experimental Evidence from the Impact of Multiple Traffic Lights on Chinese College Students

Preferences and willingness to pay for a novel carbon label: A choice experiment in the United States

Price response to government disclosure of food safety information in developing markets

Cheaper solar, cleaner grid?

Would Altruistic Consumers Place A Higher Value on Sustainable Foods?

The effect of product quantity on willingness to pay: A meta‐regression analysis of beef valuation studies

Would consumers help achieve sustainable development in the Qinghai–Tibet Plateau with a forage–livestock balance certification label?

Experimental quantity, mental budgeting and food choice: a discrete choice experiment application

Collaborators (1)

David L. Ortega

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