Xiang Ying Mei

Associate Professor

Inland Norway University of Applied Sciences

Norway

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Xiang Ying Mei is an Associate Professor at Inland Norway University of Applied Sciences in Norway. Her research encompasses areas such as corporate social responsibility communication in fast fashion, the dynamics of entrepreneurship in immigrant micro enterprises, and social sustainability in tourism. She also explores consumer behavior in social media engagement and the impact of negative online reviews in the hospitality sector.

Articles (8)

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2025

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2024

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2024

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2024

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2023

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2023

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2020

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2020

Collaborators (1)

Atanu Nath

Associate Professor

Høgskulen på Vestlandet

NORWAY

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Xiang Ying Mei

Research Interests

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Articles (8)

Can fast fashion brands win over Gen Z with corporate social responsibility communication on Instagram by appealing to their emotions?

Unravelling the Dynamics of Necessity-Driven Entrepreneurs (NDEs) and Opportunity-Driven Entrepreneurs (ODEs): A Study of Immigrant Micro Enterprises (IMEs) in the Hospitality Industry

Destination and place: social sustainability and social innovation in second-home tourism

To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)?

Extending the servicescape conceptualization: accounting for perceptions of crowding and risks under the pandemic

The impact of Negative Online Reviews (NORs) on hospitality Micro Enterprise (ME) owners

Applying the servicescape model to understand student experiences of a Norwegian academic library

Storytelling through experiencescape: Creating unique stories and extraordinary experiences in farm tourism

Collaborators (1)

Atanu Nath

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