Yanbo Zhang

Teaching Assistant

Louisiana State University

United States

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About

Yanbo Zhang is a Teaching Assistant at Louisiana State University in the United States. His research focuses on consumer behavior in the fashion industry, particularly regarding digital fashion acceptance, generative AI in retail, and sustainable consumption among young consumers. Recent publications include studies on the impact of TikTok for luxury brands and the application of AI in fashion design and e-commerce.

Articles (9)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

Collaborators (2)

Chuanlan Liu

Professor

Louisiana State University

UNITED STATES

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Sibei Xia

Assistant Professor

Louisiana State University

UNITED STATES

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Yanbo Zhang

Research Interests

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Articles (9)

Unveiling how consumers accept digital-only fashion: an empirical examination building upon the functional theory of attitudes

From hype to value: harnessing generative AI in fashion retailing from a technology-organization-environment perspective

How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics

Thermochromic Yarns’ Application in Fever Detection for Young Children

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Investigating young consumers’ acceptance of hemp fiber textiles and apparel: an analysis of Partial Least Squares Structural Equation Modeling

Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

From Image to Imagination: Exploring the Impact of Generative AI on Cultural Translation in Jewelry Design

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Collaborators (2)

Chuanlan Liu

Sibei Xia

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