Yenee Kim

Assistant Professor

EDHEC Business School

France

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About

Yenee Kim is an Assistant Professor at EDHEC Business School in France (+33). Her research areas include consumer behavior in retail environments and quality education in developing regions, as evidenced by her recent articles on consumer adoption of innovative shopping formats and adaptive selling strategies based on customer shopping goals.

Articles (4)

Year:

2024

Year:

2024

Year:

2024

Year:

2022

Collaborators (2)

Simon Hazée

Associate Professor

Université catholique de Louvain

BELGIUM

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Ivan Gordeli

Assistant Professor

EDHEC Business School

FRANCE

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Yenee Kim

Research Interests

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Articles (4)

Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales

Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales

Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption

A bottom of pyramid perspective on quality education in the tropics

Collaborators (2)

Simon Hazée

Ivan Gordeli

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