Yi Xuan Ong

Lecturer

Hokkaido University

Japan

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About

Yi Xuan Ong is a Lecturer at Hokkaido University in Japan. His research interests encompass hospitality and tourism administration, social media marketing, and ecotourism. Recent publications include studies on the impact of TikTok on Generation Z's travel intentions and the revival of coral reef ecotourism through green investments. He also explores destination image formation and perceptions of risk in post-pandemic travel contexts.

Articles (11)

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2025

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2024

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2024

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2024

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2024

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2024

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2024

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2023

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2022

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2022

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2022

Collaborators (1)

Aaron Tham

AUSTRALIA

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Yi Xuan Ong

Research Interests

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Articles (11)

A Bibliometric Analysis of 25 Years in the International Journal of Hospitality and Tourism Administration: Retrospection and Prospection

Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs

Understanding followers' ' processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs

Exploring the intermediary effects of TikTok on Generation Z’s visit intention

Reviving coral reef ecotourism through green insurance investments

‘Still reluctant to go?’ Destination image formation in the post-global pandemic crisis: perspective from Japanese tourists to China

Cutting‐edge public space and community‐building experiences from a user experience (UX) perspective – A multinational comparison

Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic

2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1 – 3 September 2022, Kuching, Sarawak, Malaysia

Book Review

How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to Japan

Collaborators (1)

Aaron Tham

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