Ying Xie
Professor of Marketing
United StatesResearch Interests
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About
Ying Xie is a Professor of Marketing at The University of Texas at Dallas, United States. Her research interests include media franchise engagement, social network dynamics, and the effects of digital technologies on consumer behavior. Recent publications highlight the implications of mobile app adoption, digital piracy, and social media engagement on marketing strategies and consumer interaction.
Articles (8)
Year:
2024
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2023
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2023
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2022
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2021
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2021
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2020
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2020
Collaborators (2)
Elisabeth Honka
Associate Professor of Marketing
University of California, Los Angeles
Isam Faik
Assistant Professor
Western University Ivey Business School
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