Yini Zhang

Assistant Professor

University at Buffalo

United States

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About

Dr. Yini Zhang is an Assistant Professor at the University at Buffalo, based in the United States. Her research interests focus on social media discourse, political communication, and the intersection of media and public policy. Recent articles explore themes such as the impact of political influencers on social media, analysis of activism across platforms, and the evolution of ideologies in digital spaces.

Articles (10)

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2025

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2024

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

Collaborators (5)

Rui Wang

State University of New York at Buffalo

UNITED STATES

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Porsmita Borah

UNITED STATES

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Dhavan Shah

University of Wisconsin-Madison

UNITED STATES

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Josephine Lukito

Assistant Professor

University of Texas at Austin

UNITED STATES

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Jiyoun Suk

University of Connecticut

UNITED STATES

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Yini Zhang

Research Interests

Explore related searches

Contact this professor

About

Articles (10)

How political influencers amplified Trump’s media-bashing rhetoric on Twitter: from synergistic echoing to strategic avoidance, countering, and retooling

Trump, Twitter, and Truth Social: how Trump used both mainstream and alt-tech social media to drive news media attention

Second-level agenda-setting effects of news media and public policy on social media discourse across platforms: immigration during the COVID-19 pandemic in the U.S.

Empowered or Constrained in Platform Governance? An Analysis of Twitter Users’ Responses to Elon Musk’s Takeover

Platform affordances, discursive opportunities, and social media activism: A cross-platform analysis of #MeToo on Twitter, Facebook, and Reddit, 2017–2020

How a peripheral ideology becomes mainstream: Strategic performance, audience reaction, and news media amplification in the case of QAnon Twitter accounts

Partisanship and Risk Talk on Twitter

Talking Past Each Other on Twitter: Thematic, Event, and Temporal Divergences in Polarized Partisan Expression on Immigration

WordPPR: A Researcher-Driven Computational Keyword Selection Method for Text Data Retrieval from Digital Media

Surviving or thriving political defeat on social media: a temporal analysis of how electoral loss exacerbates the gender gap in political expression

Collaborators (5)

Rui Wang

Porsmita Borah

Dhavan Shah

Josephine Lukito

Jiyoun Suk

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