Yixing Chen

Assistant Professor of Marketing

Georgetown University McDonough School of Business

United States

Research Interests

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About

Yixing Chen is an Assistant Professor of Marketing at the University of Notre Dame Mendoza College of Business in the United States. His research interests include value-added services for platform firms, sentiment analysis, and the utilization of external data capabilities in various markets. Additionally, he explores topics such as safety training benefits for B2B firms and the effectiveness of cancer outreach programs through targeted assessments.

Articles (8)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Kyuhong Han

Associate Professor of Marketing

Korea University

SOUTH KOREA

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Yixing Chen

Research Interests

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About

Articles (8)

Strategizing Value-Added Services for Platform Firms

From Stars to Insights: Exploration and Implementation of Unified Sentiment Analysis with Distant Supervision

Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market

The Value of Safety Training for Business-to-Business Firms

Novel Application of Predictive Modeling: A Tailored Approach to Promoting HCC Surveillance in Patients With Cirrhosis

Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications

Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Collaborators (1)

Kyuhong Han

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