Yong-Ki Lee

Professor

Sejong University

South Korea

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About

Yong-Ki Lee is a Professor at Sejong University in South Korea. His research interests encompass customer relationship management, consumer trust and loyalty, and the influence of leadership in service industries. Recent articles explore topics such as the impact of management attributes on ESG perceptions and the role of solitude motivation in consumer behavior within restaurant contexts.

Articles (13)

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2021

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2021

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2021

Collaborators (4)

Sae-Mi Lee

Assistant Professor

Kyungil University

SOUTH KOREA

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Paresha Sinha

Associate Professor

University of Waikato

NEW ZEALAND

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Muhammad Shakil Ahmad

Teesside University

UNITED KINGDOM

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Kisang Ryu

SOUTH KOREA

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Yong-Ki Lee

Research Interests

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About

Articles (13)

Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention: A PLS-SEM and NCA approach

The influence of celebrity chef competencies on customer trust and loyalty: a gender perspective

Using management attributes to increase consumers’ perceptions of ESG authenticity: evidence from the financial industry

Solitude motivation and its effect on consumption value and consumer happiness in a restaurant context

Integrating green image with relationship marketing: A moderating role of green image

Does value orientation predict buying intention of new energy vehicles?

The Impact of Transformational Leadership on Service Employees in the Hotel Industry

How Do Self-Service Kiosks Improve COVID-19 Pandemic Resilience in the Restaurant Industry?

Do relational benefits influence commitments and loyalty in a non-contract mechanism?

Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?

The expatriate and local hotel general managers: differing approaches to employees’ loyalty

Characteristics of Social Media Content and Their Effects on Restaurant Patrons

Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands

Collaborators (4)

Sae-Mi Lee

Paresha Sinha

Muhammad Shakil Ahmad

Kisang Ryu

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