Yong Liu

Associate Professor

Aalto University

Finland

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About

Yong Liu is an Associate Professor at Aalto University in Finland. His research areas encompass user satisfaction related to humanoid social robots, equity crowdfunding dynamics, and consumer behavior in digital environments such as live-streaming commerce and online communities. Recent articles highlight his contributions to understanding social interactions and their impact on behaviors such as purchasing and information sharing.

Articles (12)

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2025

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2024

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2023

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2022

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2022

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2022

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (3)

Hongxiu Li

University of Tampere

FINLAND

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Virpi Kristiina Tuunainen

Aalto University

FINLAND

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Shengnan Han

Professor

Stockholm University

SWEDEN

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Yong Liu

Research Interests

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Articles (12)

Understanding the effect of anthropomorphic features of humanoid social robots on user satisfaction: a stimulus-organism-response approach

Infectious Confidence: Unraveling the Effects of Confidence Contagion on Overfunding in Equity Crowdfunding

Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce

Knowledge sharing in online smoking cessation communities: a social capital perspective

Quantifying the effects of online review content structures on hotel review helpfulness

Promoting users’ smartphone avoidance intention: the role of health beliefs

Predicting user personality with social interactions in Weibo

Comprehending customer satisfaction with hotels: Data analysis of consumer-generated reviews

Disentangling the factors driving electronic word-of-mouth use through a configurational approach

Exploring the impact of initial herd on overfunding in equity crowdfunding

Exploring the topic structure and evolution of associations in information behavior research through co-word analysis

Music-search behaviour on a social Q&A site: A cross-gender comparison

Collaborators (3)

Hongxiu Li

Virpi Kristiina Tuunainen

Shengnan Han

Make your next move.

Yong Liu

Research Interests

Explore related searches

Contact this professor

About

Articles (12)

Understanding the effect of anthropomorphic features of humanoid social robots on user satisfaction: a stimulus-organism-response approach

Infectious Confidence: Unraveling the Effects of Confidence Contagion on Overfunding in Equity Crowdfunding

Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce

Knowledge sharing in online smoking cessation communities: a social capital perspective

Quantifying the effects of online review content structures on hotel review helpfulness

Promoting users’ smartphone avoidance intention: the role of health beliefs

Predicting user personality with social interactions in Weibo

Comprehending customer satisfaction with hotels: Data analysis of consumer-generated reviews

Disentangling the factors driving electronic word-of-mouth use through a configurational approach

Exploring the impact of initial herd on overfunding in equity crowdfunding

Exploring the topic structure and evolution of associations in information behavior research through co-word analysis

Music-search behaviour on a social Q&amp;A site: A cross-gender comparison

Collaborators (3)

Hongxiu Li

Virpi Kristiina Tuunainen

Shengnan Han

Make your next move.

Music-search behaviour on a social Q&A site: A cross-gender comparison