yonghwan chang

University of Florida

United States

Research Interests

Explore related searches

Professors in United States

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

Articles (10)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Collaborators (2)

Akira Asada

Kanda University of International Studies

JAPAN

View details

Daehwan Kim

Assistant Professor

Pusan National University

SOUTH KOREA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

yonghwan chang

Research Interests

Explore related searches

Contact this professor

Articles (10)

When feeling is for pursuing: exploring the moderating role of spectatorship locus of control on fans’ emotion-directed pursuit of consumption goals

Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions

When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source

Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory

Effects of Game Outcomes and Status Instability on Spectators’ Status Consumption: The Moderating Role of Implicit Team Identification

Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving

Remedying stereotype threat effects in spectator sports

Spectator emotions in predicting psychological vigor: emotional meta experience and affect valuation perspectives

The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

Collaborators (2)

Akira Asada

Daehwan Kim

Make your next move.