Yongkuk Chung

Professor

Dongguk University

South Korea

Research Interests

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About

Yongkuk Chung is a Professor at Dongguk University in South Korea. His research areas include the influence of digital lifestyles on adolescent behavior, trust in community-based social commerce, the impact of media usage on academic procrastination, and factors affecting viewer immersion in reality TV. He has also explored the psychological effects of advertisement placement and factors influencing online news commenting.

Articles (7)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2020

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Yongkuk Chung

Research Interests

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About

Articles (7)

The Impact of Adolescents" Digital Lifestyle on the Use of Metaverse Services

The Effect of Source Attributes on Seller Trust in the Community-based Social Commerce Platform: Focusing on the Moderating Effect of Perceived Platform Characteristics

Effects of Media Usage, Feelings and Appraisal of Usage on Academic Procrastination Behavior : Focusing on the Differential Effects of Types of Media

An Investigation on Factors Affecting Immersion and Intention to Continuous Watching of Dating Reality TV Shows

Effects of Presence and Social Comparison on Impulse Purchase of Mobile FPS Game Items : Focusing on the Mediating Effect of Perceived Value

Psychological Reactance to Creative Interpolation Advertisement in Chinese Web Entertainment Program: Focusing on the Context Congruity between Advertisement and Program and the Advertisement Placement Position

Factors influencing online news commenting

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