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Yu-Lun Liu

Senior Lecturer in Digital Marketing and Analytics

University of Kent

United Kingdom

Research Interests

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Professors in United Kingdom

Articles (8)

Year:

2027

Year:

2025

Year:

2024

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (4)

Samar Abdalla

Senior Lecturer in Global Business

Canterbury Christ Church University

UNITED KINGDOM

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Mohamed Sobhy Temerak

UNITED KINGDOM

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Sahar Karimi

Senior Lecturer

University of Liverpool

UNITED KINGDOM

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Conrad Coelho

Associate Professor in Digital and AI Marketing

University of Central Lancashire

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

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Review drafts before you send them.

Yu-Lun Liu

Research Interests

Make your next move.

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Articles (8)

From image to action: How social proof turns brand image into repurchase intention

Generative AI Applications in the Tourism Industry

Can I See Your Answers? Applying the Fishbowl Method in Marketing Analytics Classes

Organizational Architecture, Resilience, and Cyberattacks

Carbon capture and storage in South Africa: A technological innovation system with a political economy focus

Providing more or less detailed information in job advertisements—Does it matter?

‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?

The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption

Collaborators (4)

Samar Abdalla

Mohamed Sobhy Temerak

Sahar Karimi

Conrad Coelho

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