Yuanyuan (Gina) Cui

About

Yuanyuan (Gina) Cui is an Assistant Professor of Marketing at Coastal Carolina University in the United States. Her research focuses on the intersection of marketing and technology, with recent articles exploring topics such as multisensory strategies in the wine industry, the application of generative AI in building brand competitive advantages, and the role of political ideology in brand perceptions. Additionally, she investigates how artificial intelligence can enhance diversity, equity, and inclusion in marketing initiatives.