Yuhei Inoue
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About
Dr. Yuhei Inoue is a Reader at Manchester Metropolitan University, UK. His research focuses on the intersections of fan attachment, well-being, and social identity in the context of sports and consumer behavior. Recent publications explore topics such as psychosocial resources in consumer identification, the well-being of sport fans, and the social impact of corporate social responsibility initiatives.
Articles (19)
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2025
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2025
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2025
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2024
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2021
Collaborators (13)
Jonathan Grix
Manchester Metropolitan University
Madeleine Orr
Assistant Professor, Sport Ecology
University of Toronto
Mikihiro Sato
University of Illinois at Urbana-Champaign
Leah Gillooly
Manchester Metropolitan University
Daniel Funk
Temple University
Yukihiko Okada
Professor
University of Tsukuba
Steve Swanson
Deakin University
Daniel Lock
Deputy Head of Department
Bournemouth University
Maurizio Valenti
Manchester Metropolitan University
Nicolas Scelles
Senior Lecturer
University of Manchester Manchester Business School
Masayuki Yoshida
Professor
Hosei University
Rui Biscaia
University of Bath
Greg Dingle
Lecturer, Sport and Recreation Management
Victoria University
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