Yuhei Inoue

Reader

Manchester Metropolitan University
Country flagUnited Kingdom

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About

Dr. Yuhei Inoue is a Reader at Manchester Metropolitan University, UK. His research focuses on the intersections of fan attachment, well-being, and social identity in the context of sports and consumer behavior. Recent publications explore topics such as psychosocial resources in consumer identification, the well-being of sport fans, and the social impact of corporate social responsibility initiatives.

Articles (19)

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2025

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2021

Collaborators (13)

Jonathan Grix

Manchester Metropolitan University

UNITED KINGDOM
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Madeleine Orr

Assistant Professor, Sport Ecology

University of Toronto

CANADA
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Mikihiro Sato

University of Illinois at Urbana-Champaign

UNITED STATES
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Leah Gillooly

Manchester Metropolitan University

UNITED KINGDOM
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Daniel Funk

Temple University

UNITED STATES
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Yukihiko Okada

Professor

University of Tsukuba

JAPAN
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Steve Swanson

Deakin University

AUSTRALIA
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Daniel Lock

Deputy Head of Department

Bournemouth University

UNITED KINGDOM
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Maurizio Valenti

Manchester Metropolitan University

UNITED KINGDOM
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Nicolas Scelles

Senior Lecturer

University of Manchester Manchester Business School

UNITED KINGDOM
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Masayuki Yoshida

Professor

Hosei University

JAPAN
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Rui Biscaia

University of Bath

UNITED KINGDOM
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Greg Dingle

Lecturer, Sport and Recreation Management

Victoria University

AUSTRALIA
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