Yuhosua Ryoo

Assistant Professor

University of Minnesota Duluth

United States

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Yuhosua Ryoo is an Assistant Professor at the University of Minnesota, Duluth, United States. His research interests encompass the intersection of artificial intelligence and consumer behavior, with recent articles exploring topics such as AI chatbot interventions, advertising effectiveness, and consumer psychology regarding NFTs. Ryoo’s work also examines corporate social responsibility in the context of brand transgressions and the implications of AI-human collaboration in advertising.

Articles (23)

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2022

Collaborators (4)

Jung Ah Lee

Seoul National University

SOUTH KOREA

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Danae Manika

Professor of Marketing & Business Education

Brunel University London

UNITED KINGDOM

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Hye Jin Yoon

University of Georgia

UNITED STATES

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Yongjun Sung

Korea University

SOUTH KOREA

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Yuhosua Ryoo

Research Interests

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Articles (23)

AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction

How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy

Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective

CSR as a Buffer or Backfire in Brand Transgressions: A Motivated Reasoning Perspective

CSR as a buffer or backfire in brand transgressions

High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising

Bridging the health literacy gap through AI chatbot design

From ugly to attractive

Price transparency in international retailing on digital platforms

Mind over matter

The blame shift: Robot service failures hold service firms more accountable

That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising

That Uncanny Valley of Mind: When Anthropomorphic AI Agents Disrupt Personalized Advertising

Price-ethicality association: When price discounts inhibit ethical purchasing

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Hypocrisy Induction in Advertising

Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns

Mind over matter: how biased perceptions of political knowledge influence selection and evaluation of political YouTube channels

The Psychological Consequences of Envying Influencers on Instagram

Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions

Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior

Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing

Collaborators (4)

Jung Ah Lee

Danae Manika

Hye Jin Yoon

Yongjun Sung

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